What it is
An AI writing assistant with a learning loop: it drafts, you edit, the diff between your edit and the draft becomes durable “voice rules,” and the next draft is more you. Positioned as content-approval (stop rewriting AI drafts, start approving them), publishing into Webflow, Ghost, Framer, Sanity. The only 2026 project I gave the full treatment: company vision, product strategy, ICP docs, a working app, and a separate nine-stage writing pipeline with fact-check gates.
Why I built it
Competitors auto-publish SEO sludge at scale. I bet that a human-in-the-loop product producing your writing would beat them on quality, and that the correction-diff loop was the differentiator nobody had.
Why I killed it
The loop works, but it demands too much from the human. You’re not just teaching the LLM to write; the user has to contribute context, corrections, judgment. Most people won’t, can’t, or don’t know how to write well enough to correct with. I couldn’t out-execute the volume players on their game, and quality-assisted writing is exactly the kind of category the big engines will commoditize. So I stopped. I won’t go back.
What I learned
A differentiator that requires sustained user effort isn’t a differentiator. It’s a filter that removes your market. And knowing why you’re killing something, in writing, is what makes killing it cheap.