What it is
A macOS companion that passively watches your windows and tabs (never your screen content) against a distraction list you define. Drift during a focus session and it escalates gently: floating bar, notification, then a coaching window that literally talks to you: “You had a goal. Go back to work.” Offline-first, local SQLite, with a browser extension bridging tab awareness over WebSocket.
Why I built it
The obvious personal pain, and I went all-in: built the app, then an X-growth automation engine, then a Shorts-ideas pipeline. Distribution machinery for a product that hadn’t found its shape yet.
Why it’s shelved
The uncomfortable truth: it never helped me. Sometimes I don’t want to be coached back to work. I want the pause. I never found the version of the product that respected that, and rather than sink months into the focus niche chasing it, I moved on. I still think the niche is real and someone will crack it. It’s still online; I still like it. I just don’t use it.
What I learned
If your own product doesn’t change your own behavior, no growth engine will save it. Building the marketing machine before the product found fit was effort spent in the wrong order. Also: “passive observation + spoken intervention” is a good interaction pattern. Wrong product, right primitive.